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This web site tgrip.com has the following in the homepage, "T-Grip offers the most versatile exercise bars and equipment used for any level of fitness." We noticed that the webpage also stated " Training with T-Grip equipment are the tools needed to assist with breaking through training palteaus." It also said " T-grip will soon be in the front line up in every health club and home gym as the must have basic tools needed for fitness training. T-Grip-Group EX Set Strength Training Equipment. Storage rack 40 weight plates of each 10lbs, 5lbs, and 2." The header had strength training equipment as the highest ranking optimized keyword. It is followed by strength training machines, home strength training equipment, and strength training equipment companies which isn't as ranked as highly as strength training equipment. The next words tgrip.com used was commercial strength training equipment. core strength training equipment was included but might not be understood by search crawlers.